April 11 saw TCL Philippines celebrating 25 years of innovation in the country at the Grand Balloon of Okada Manila. On the floor were showcases of their latest and most innovative offerings in key consumer electronics namely TVs, Airconditioners, Refrigerators, and Washing Machines.
While the guests were ushered into their seats, checking out the floor, and were dining, everyone had ear-candy served to them via nostalgic covers tendered by Juris of MYMP fame. The serenade was a fantastic compliment to the full cost offerings of the night.
The company’s growth and the renewed focus for the years coming up have been outlined by their CEO Mr. Peter Chen. From their establishment in the year 2000, they have become the Largest Home Appliances Brand in 2024.
Mr. Charlie Huang, Deputy Product Director of Brownline introduced all their QD-MiniLED releases – X11K, C8K, C7K, until C6KS.
Mr. Bert Cheung, Deputy Director of Air Conditioner showed everyone how much easier communicating with Air Conditioners had become starting from their VoxIN lineup with everything prior and the latest FreshIN 3.0 with involved air purification.
Mr. Eric Li, Senior Product Manager of Washing Machine and Refrigerator capped off the presentations with 2025 lineups spanning a very comprehensive side by side of multiple categories for all manner of households and needs
A little bit deeper into the evening saw the brand and its Worldwide Olympic Partnership with Philippines’ very own top Olympian and pole vault contender, EJ Obiena sharing the stage. Insights from his training for upcoming competition/s were touched upon and you just felt the passion and dedication oozing out of the athlete in him – “inspiring greatness” with his words and presence.
Immediately after this encounter, TCL introduced their two most recent celebrity ambassadors in Rhian Ramos and Valeen Montenegro-Manuel. They had a quick QA session where we learned some of their history with the brand and how much TCL had been part and parcel of their advocacies reach of them champion.
The celebration closed out with a toast to the continued future success of TCL in the country and another musical set, another proper dose of nostalgia, from none other than Yeng Constantino.
TCL Philippines is definitely set to dominate the market with the variety and options they’re bringing into the local market. The brand attributes of being vibrant, innovative, fashionable, and premium – palpable and ever-present. Cheers to the future TCL!
Add Comment