The grand ballroom over at Marriott has turned into a showroom of sorts for the European brand Beko. Directly competing for a slice of the home appliances pie and going head to head with already established brands in the Philippines, their presence has only given the consumers more options with regards to brand selection and variety in terms of design and overall look apart from the coveted energy efficiency.
Beko figures within the more affordable market, targeting a very large consumer base and the prices that they’re offering the products are quite competitive – to put this into perspective, the MSRP of their 2HP split type is just under Php 60k. Their tabletop dishwasher comes in around Php 21,+++.
Expect to see Beko within major appliance stores within the next couple of months bringing with them energy saving technologies that are very well needed during these times. They can be found right now in online marketplace channels and their exhibitions are generally not for sale on site.
Most of their design decisions are marketed to be inspired by nature, taking cues from it to make a really nice convection system, the ridges and bumps along the sides of their front load, the utilization of steam for washing convenience and the like.
The products that they’re bringing in include free standing and integrated ovens, ranges, range hoods, cooktops, coffee makers, vacuum cleaners, washing machines and dryers of various configurations – including one that has an ironed, ready to wear finish (a feature that many households are looking for – they call it IRONfinish), flat irons, steam irons, dishwashers, refrigerators of all shapes and styles – single door, multi-door, side-by-side, and air-conditioning units – inverters for the most part – window type included. One of the selling highlights of their window type – inverter units is the compact size which fits a 1.5HP unit into the frame of a 1HP machine – this basically means that if your condo provision for a window type is a specific size then you no longer need to expand this to accommodate the increased horsepower.
Learn more about Beko after the jump
Beko Marks 3rd Anniversary In The Philippines With Trade Launch, Lays Out Business Development Plans
Beko Philippines is entering a new phase of business in their journey to bring the European brand to a sustainable lifestyle for Filipino customers. In celebration of its third year of operations, Beko announces its goal of being the number one European brand in the Philippine market in the next 5 years.
“We are very happy to be holding this trade launch for our dealers and stakeholders as we share that Beko will be a bigger and better brand in the Philippines in 2023 and beyond,” said Gürhan Günal, Beko’s country director in the Philippines, who also presented the company’s business development plans of EXPAND, GROW, LEAD, CONNECTIVITY and SUSTAINABILITY for the Philippines along with the brand’s hero technologies at the anniversary trade launch at the Grand Ballroom of Marriott Hotel Manila.
This is the heart and reason why this year, Beko will be made available soon in other appliance stores nationwide as it continues to “expand” its distribution to other retail channels.
To further “grow” brand awareness and visibility they also announced the renewal of their brand ambassadorship with Judy Ann Santos-Agoncillo alongside with digital and traditional media investments.
As one of the “leading” manufacturers of home appliances, Beko promotes the Live Like a Pro lifestyle and inspires Filipinos to experience a more convenient way of living through European style product lines. They stated that Beko Pilipinas Corporation is the exclusive distributor of Hitachi Major Domestic Appliances as part of their brand portfolio.
Beko appliances are made smart, relevant and designed to easily support Filipino families. With the HomeWhiz function you can easily “connect” to your Beko appliances with the use of your smartphones.
As part of Beko’s global sustainability effort, Beko Philippines announces its partnership with Plastic Credit Exchange, which serves a global ecosystem of carefully vetted partners that recover, process, and recycle plastic waste with programs that improve livelihood, scale up social impact, and reduce the flow of plastic pollution into nature. The partnership is in line with Extended Producer Responsibility Law, which holds companies responsible for the plastic packaging they use throughout the lifecycle of their products.
Trade launch showcasing hero technologies
As Beko marked its third year in the Philippines, the appliance brand held a grand trade launch for its dealers at the Marriott Hotel Grand Ballroom with the theme “Empowered to Live Like A Pro.”
During the whole-day event, guests, including media and dealers, got to experience Beko’s range of appliances. They also got tips from a chef and an interior designer on how to manage their homes like a pro.
Beko Philippines showcased its hero technologies, such as HarvestFresh, ProSmart Inverter Technology, Steam Cure, Hygiene+, AeroPerfect TM and many others. These technologies help you live like a pro. Among the products displayed that day were cookers. The HII64205F2MT is a 60x50cm built-in induction hob with four Cooking Zones and two 2 Flexizone, nine cooking levels and a glass burner plate. Meanwhile, the BBIS14300XCSE 60x60cm. multifunction built-in oven with six cooking functions, including Steam Aid feature for moist and even cooking.
There were also refrigerators, one of the appliances which Beko is famous for. The GNO480E40HFGBPH is a 16.6cf inverter multi-door refrigerator with Neofrost Triple Cooling Technology, HarvestFresh, Prosmart Inverter Compressor, in sleek black glass door finish. Also featured is the Hitachi Refrigerator R-WB640VG0-1 GBK with Vacuum Technology with Platinum Catalyst, Inverter X Dual-fan Cooling with Eco-thermo sensor.
Other appliances include the CEG7302B, a bean-to-cup espresso machine and the BSEOG180/181 2Hp air-conditioner with Go Clean Technology, MicroClean TM Filter, Gold Guard, ZoneFollow, 4D Auto Swing and HomeWhiz.
Beko appliances are available at 1st Megasaver, Abenson, All Home, Anson’s, Appliance Centrum, Asian Home Appliance, Automatic Centre, BHF, Echo Electrical, Fair N Square, Gloria Bazaar, Great World, Hat, J Marketing, Lazada, Magic Appliance, Manhattan Appliance, Mike’s Department Store, NB Marketing, Pricewise, RS David, Our Builders, Robinsons Appliance, Savers, Shopee, SM Appliance, Solidmark, SVC & Plusign, United Motoliance, and Western Appliance.