Branding Mobile News Productivity Purchasing

WD News: NextGen MyPassport at 2TB Lands

wdfMPBlack_2TB

MANILA, Philippines – Mar. 26, 2012 – Western Digital® (NYSE: WDC) today announced the next generation of its top-selling My Passport® line of portable hard drives, offering consumers a  fresh new enclosure design and the first-ever 2 TB capacity in a portable drive. The new My Passport drives offer WD SmartWare™ automatic backup software and WD Security™ for password protection and hardware encryption.
With the addition of premium finishes, specially-engineered to make the outer shell more resistant to scratches and fingerprints, the new My Passport portable drives feature ultra-fast USB 3.0 connectivity; USB 2.0 compatibility; continuous, automatic backup software; and password protection with hardware encryption. The included software offers the flexibility to customize the drive to a user’s storage preferences: installing all features, just the components needed, or using the drive without the software. The new 2 TB model offers massive capacity in an amazing pocket-sized enclosure, affording plenty of secure storage for all of one’s photos, video, music and other important files.

MP_Essential_2TB_PRN_FINAL

Given the small form factor and easy portability of My Passport drives, the built-in security features of password protection and hardware encryption help protect files from unauthorized use, making the drives safe data repositories for data while offering peace of mind to busy consumers on the go.
“More than money, jewelry and other valuables, the item most missed if ever lost or stolen is ones computer – and everything on it – so our goal in launching the next-generation of the popular My Passport drives is to encourage more consumers to protect their data before something happens,” said Craig Davis, Director for Sales and Marketing, Branded product group, WD Asia Pacific Region. “The new My Passport makes backing up and preserving one’s digital life easier, reliable and more secure than ever – it’s the perfect blend of monstrous capacity, reliability and user-friendly technology in a sleek form factor.”

wdfMPBlack_2TB (1)

Pricing and Availability
My Passport 2 TB portable hard drives come with a 3-year limited warranty and are available now at select retailers and distributed by Iontech Technologies Inc. and EA Global Supply Chain Solutions, Inc. in the Philippines. MSRP is Php 11,099.00 for the new 2 TB edition.

__________

It seems that WD is finally jumping off their signature design specification and going into a bolder style. Having 2TB at pocket size is quite incredible and it sure is an exciting prospect but to be carrying around that much data may not be too enticing to people at the moment. The price does seem to be in the proper range… all that’s left is to see how the market would react to it.

About the author

Mark O.

Mark is an architect and artist who endeavors to design most anything that requires a little bit of thought into it.

Although writing is not considered a primary focus, a little too much time can yield many thoughts that are just begging to be written down.

Armed with a trusty array of content creation devices and surrounded with a continuous flux of technology and life, herein lies those that are fortunate enough to have been given presence through a little bit of movement and a whole lot of iterations.

Add Comment

Click here to post a comment