Branding Maintenance Productivity

WD My Passport Ultra Metal Edition

A few weeks ago at the IFA the photographic landscape is being revolutionized by the WD My Passport Wireless Hard Drive with its built in card reader that has an auto backup function, while that may be functional and all the unit with me sports a completely different purpose – that of the aesthetic.


MyPassport Ultras come in an assortment of colors and capacities and while that may be useful for remembering which hard drive contains what type of files, only a few of those you’d actually want on top of your desk as an accessory to behold… enter the Ultra Metal Edition!


This incredibly sleek number comes with an aluminum frame that wraps around the entire face of the drive exterior – it literally is what being a premium material is all about. Heck even the blue box has this metallic sheen to it and would stand out among all the other packaging WD has put forth whatever display configuration they might be in.


Other than the looks, the drive seems to come pretty standard with nothing special about the cable included (was half expecting a copper plated one or something). Of course we won’t know unless we opened it up but they might have put something new inside this shiny enclosure… it does say ‘premium storage’ in the box front so might be a more resilient and longer wearing version amongst their plethora of drives. Inside is a 2 TB drive that should be expected to perform as efficiently as possible.


WD constantly puts out some new spin onto the proverbial hard drive and it is always very fun and refreshing to see… even more so with eye-candy like this WD My Passport Ultra Metal Edition… an instant upgrade towards premium within any computer ecosystem!

Update! – There are three colors to this edition and one of them (the golden one) is their 10th Anniversary Limited Edition model!!! The drives retail for Php 4,590 for the 1TB and Php 7,590 for the 2TB variant. If you’re looking for a drive at the moment, do keep an eye out for these!

Short unboxing video:

PR After the break.


Ultra Metal Poster

Spin Finish Enclosures, Cool Colors, Large Capacities and Advanced Security for Safe, Back-up and Anywhere Access to All Digital Content

MANILA, Philippines – September 8, 2014 – To commemorate the 10th anniversary of its My Passport line of portable hard drives, WD®, a Western Digital (NASDAQ: WDC) company, is introducing a sleek new design of the world’s most popular and award-winning line of My Passport® portable hard drives. The My Passport Ultra™ – Metal Edition™ and My Passport Ultra – Anniversary Edition™ represent the culmination of a decade of refinement for WD’s enduring portable drive line. From their beautiful, spin finish exteriors to advancements in capacities, security and size reduction, My Passport Ultra™ – Metal Edition™ and My Passport Ultra – Anniversary Edition dawn a new generation of reliable and portable WD storage solutions.

My Passport Ultra – Metal Edition and Anniversary Edition incorporates a unique and innovative radial spin-design aluminum enclosure to withstand the everyday knocks experienced by today’s mobile consumer. In addition, the drive offers hardware encryption and password protection to prevent unauthorized use of the drive in the event it is lost or stolen. For added content protection and remote sharing, My Passport Ultra – Metal Edition includes WD SmartWare™ Pro software with Dropbox integration allowing users to backup content from the drive to the cloud and retrieve content from their Dropbox account to the My Passport drive. These features make the My Passport an ideal choice for back-up, protecting, storing, and enjoying digital content on the go.

“Ten years is a milestone by any technology standard, but having the ability to consistently reinvent a product line like My Passport to suit the changing needs of consumers and creative professionals is something we are especially proud of,” said Tony Tate, general manager and vice president of WD’s content solutions group. “We thank all of our customers for their ongoing feedback over the years to help make My Passport one of the most popular hard drives ever. This feedback helped incorporate the latest beautiful industrial design with features, capacities, and security that truly meet the needs of today’s mobile consumer.”

Pricing and Availability

My Passport Ultra – Metal Edition and My Passport Ultra – Anniversary Edition hard drives offers a regional 3-year limited warranty and is available at select retailers and distributed by EA Global Supply Chain Solutions, Inc. and Iontech, Inc. in the Philippines. My Passport Ultra – Anniversary Edition is available at Silicon Valley. Manufacturer’s Suggest Retail Price (MSRP) on the 1 TB drive will be Php 4,590 and MSRP on the 2 TB will be Php 7,490.

About the author

Mark O.

Mark is an architect and artist who endeavors to design most anything that requires a little bit of thought into it.

Although writing is not considered a primary focus, a little too much time can yield many thoughts that are just begging to be written down.

Armed with a trusty array of content creation devices and surrounded with a continuous flux of technology and life, herein lies those that are fortunate enough to have been given presence through a little bit of movement and a whole lot of iterations.

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