When the invite came for this particular launch it was quite the curiosity as the M235, within Logitech mice, is among the more commercial and wouldn’t really need a grand celebration… surprisingly it turns out that it did!
Upon entry we were greeted by a spread of uniformly shaded mice that were completely enveloped in four eye-catchingly simple pastel shades aptly named: Green Envy, Bubble Bath (Pink), Blue Bliss, and Daring Diva (Purple).
Next to them were more offerings like the M165, a straightforward wireless mouse that doesn’t have the unifying receiver with sleek lines that is set to retail at 450Php, and the MK240, a spill resistant combination that redefines the meaning of compact and comes in two very distinct color themes.
On another table we find an all new, much more compact, version of their Audio Bluetooth Receiver – now of the multi-point variety which allows for two pairings to be remembered by the device, flanked each with its own pair of speakers ready for testing. The receivers are set to retail at 1,900Php
Finally on the adjacent wall were two gaming set-ups pimped to the brim with Logitech G products namely – keyboards (G510s – backlit, programmable, display laden, multi-profile), mice (G400s – wired gaming and G602 – wireless gaming, variable DPI up to 2500, programmable, endurance/performance mode), mouse pads (G240) and headsets (G430 – Dolby surround, articulated, washable earpads).
It is in this area where we got to talk with Regional Country Business Manager Mr KP Sim about some of their gaming peripherals, textures, materials, and design philosophies of their more than 30 year old expertise.
The program, hosted by DJ Francesca of RX, had within it a little bit of history and a lot of the features intrinsic of all their most recent product lines as presented by Mr Sim.
It was followed up by a question and answer portion where KP, Jeanette, and Francis took turns giving light to inquiries made by members of different media sectors, questions ranged from additional colors to the current collection to impact and response to the reported decline of PC sales.
Some items were raffled off and my partner was lucky enough to go home with an Ultrathin Keyboard Folio for iPad mini!!!
All the attendees were able to go home with an M235 each though so everybody’s happy! Thank you so much Logitech and kudos to a successful launch for your 2014 Color Collection!
Full PR after the break.
Express Yourself in Style with the 2014 Logitech Color Collection
Annual Logitech Color Collection Offers Popular Mouse in Eye-Catching Color Bolds
Philippines, 6 May 2014 — Today Logitech (SIX: LOGN) (NASDAQ: LOGI), the worldwide market leader in mice, unveiled its sixth-annual design collection, releasing its most popular mouse in new eyecatching contemporary colors. This bright, vibrant collection puts a wide range of fashionable looks in the palm of your hand.
“The 2014 Logitech Color Collection was designed to reflect the open expression of individuality in society today,” said Moninder Jain, Managing Director of South Asia at Logitech. “Colors can influence your mood and reflect your style, and these newly designed mice are technology accessories that can show the world how unique you are. With bold and vibrant colors, they offer a new way to express yourself.”
With such eye-catching bolds, the 2014 Logitech Color Collection adds both style and fashion to the Logitech® Wireless Mouse M235, which is the perfect mix of precision and comfort, designed specifically for how you use the Web with Logitech Advanced Optical Tracking.
Pricing and Availability
The 2014 Logitech Color Collection is expected to be available in Philippines in May 2014, for a suggested retail price of US$16.99. For more information, please visit www.logitech.com.