Branding Productivity Purchasing

Asus Transformer Book Flip Launch with the new T100 variants

Last Friday, Asus Philippines held a small gathering to welcome their newest laptop variant into the Philippines – The Transformer Book Flip which boasts of four modes in three SKUs, as well as an updated version for their 10 inch Transformer T100 portable laptop line with three more color variations and an updated chipset.


While the flipping display design isn’t new to the technological landscape, Asus pulls the full 360 degree rotation off with a 4-hinge design that spans almost 80% of the space between the body and the screen making it very sturdy and stable at the same time.


All the SKUs are equipped with latest generation Intel cores: i3 and i5 for the 13 incher and i7 for the much larger 15 inch variant making for a very capable workstation and it is coupled with a newer Nvidia card which is said to be compatible with 100% of games currently in the market.


While it seems to be geared towards more of an entertainment utility, flipping the screen gives the user more options in handling how content is shown, delivered, and manipulated further expanding the usability and competitiveness of the more powerful and capable laptop when compared to its tablet counterparts.

On the other side of the room, three color variants of the updated T100 transformers are displayed with their 10 inch screens being dwarfed by the Transformer Book Flip only through virtue of size.


Its eye catching shades can still command a room and make for a perfect stylish accessory as is evident with the coordinated colors with the models as seen here:


Pricing model follows the sizes which starts at 23,995Php for the updated 10-inch Transformer Book T100 followed by the i3 13-inch TP300 at 26,995Php and the i5 13-inch at 39,995Php and the quite tempting i7 15-inch TP550 at 59,995Php. You should be able to find these populating major computer stores in no time at all.

Congratulations to the Asus and Intel representatives seen here unfazed by the unexpected outage and carrying all the newest Asus releases!


Full PR after the break

ASUS Philippines announced the availability of the new Transformer Book Flip

An Innovative laptop with 360-degree rotating touchscreen that flips in an instant for use as a powerful laptop, a responsive tablet, or anything in between


Manila, Philippines (25th August, 2014) — ASUS Transformer Book Flip was announced in the Philippine market today, a stylish, innovative and affordable Windows 8.1 laptop with a remarkable hinge design that enables the screen to be set at any angle between zero and 360 degrees. Flip is incredibly versatile, and can be used as a powerful laptop, a responsive tablet, or anything in between.

Flip is powered by Intel® Core™ up to i7 processors and up to NVIDIA® GeForce® 820 discrete graphics for seamless multitasking and outstanding performance, whether for productivity, entertainment or playing the latest games. And with three screen sizes available — 13.3 inches and 15.6 inches — there’s a Flip for everyone!


Flip for computing freedom

ASUS Transformer Book Flip features a bright and clear HD touchscreen display with a cleverly-engineered hinge that allows the user to rotate it freely up to 360 degrees from the fully-closed position. Four gears in the hinge provide a smooth, step-less movement, ensuring that the screen stays exactly where the user wants it while making it effortless to adjust.

From standard laptop mode, it’s easy to flip the screen instantly to suit whatever task the user wants to perform — whether it’s a media stand for watching a movie or viewing photos, a shared viewer for easy collaboration with friends, family or colleagues, or a tablet for playing the latest games. An automatic keyboard and touchpad lock is activated whenever Flip is used in non-laptop modes, so users won’t have problems with unwanted input.

Flip’s touchscreen is incredibly accurate and responsive thanks to its high-precision 6mm-diameter actuators, which are more than twice as sensitive as the 9mm industry standard. Exclusive ASUS Splendid technology gives rich, deep and vibrant colors to ensure a visually stunning experience for any kind of content.

Stylish, powerful, and with incredible sound

Flip is full of clever ASUS engineering, but it’s also designed to be smart and stylish, with a hairline-textured finish for a touch of luxury. The compact aluminum chassis gives Flip strength, durability and elegance. The seamless one-piece chiclet keyboard is ergonomically designed for optimum typing feel, and the large multi-touch touchpad supports Smart Gestures for precise and natural fingertip control.

Flip’s incredible design is complemented by superior performance. It uses powerful, energy-efficient Intel® Core™ up to i7 processors for superior multitasking and effortless productivity, while the up to NVIDIA® GeForce® 820 discrete graphics with 4GB of video memory give Flip more than enough graphics power for smooth video playback or playing the latest games.

Instant On technology means that Flip only takes two seconds to resume from sleep, and users don’t need to worry about losing data when in sleep mode for up to 14 days — when the Lithium-polymer battery’s charge drops below 5%, files and data are automatically backed up.

Exclusive ASUS SonicMaster audio gives Flip the best audio experience in its class. With larger speakers and resonance chambers than standard laptops, the audio quality is spectacular. Users will experience deeper and richer bass, a wider frequency range, distinct vocals, and pristine clarity. This makes Flip a perfect multimedia partner, with every song, movie or game sounding better thanks to its carefully balanced and dynamic audio.

Store everything, share anything

Each ASUS Transformer Book Flip includes ASUS WebStorage, giving users free access to the most complete platform for online living. Files and documents are accessible anywhere from a host of devices. With ASUS cloud services, convenience and intuitive is the main priority, offering users easy storage, sharing, and syncing of everything from business presentations to photo albums and favorite multimedia content.

ASUS Philippines announces the availability of the Transformer Book T100 Multi-Color with new Intel Quad-Core Processor

ASUS T100 KV Poster_B

Manila, Philippines (29th August, 2014) — The No.1 Hybrid Device in worldwide market share has a new processor and it now comes with 3 different stylish colors! The ASUS Transformer Book T100 Multi-Color is equipped with Intel’s new quad-core Z3775 processor and 2GB of RAM, you can expect top-notch performance on this device and still experience its portability with its detachable tablet equipped with Windows 8.1 and Microsoft Office Home and Student 2013 plus unlimited ASUS WebStorage (for 1 year after activation) all in a great price of Php23,995.00!

Portability and Performance Redefined

A 10.1-inch device with a performance of a notebook, the ASUS T100 Multi-Color has the new power-efficient processor, the Intel Z3775 that clocks in at 1.47 Ghz and up to 2.39GHz under turbo boost mode along with 2GB of RAM, you can do and run multiple tasks without slowing down.

Transfer large amount of files in blazing speed with USB 3.0 and save a lot of time. You can store your pictures, documents, movies and music in the tablet with 64GB eMMC Storage, plus up to 64GB via micro SD Card and 500GB HDD in its keyboard dock. Detach the unit via clip-on type during presentations and safely put it back without any worries unlike the magnetic hinge that feels like less secured when on dock.

All ASUS device is equipped with SonicMaster stereo speakers, great for watching movies and listening to your favorite music.

ASUS Transformer Book T100 is available in red, white, and gray w/ SRP of Php23,995.00 available nationwide at ASUS Authorized re-sellers.

Transformer Book T100
T100TA-DK026H/ DK047H/ DK050H

Windows 8.1

Intel® Atom® Processor Z3775 (Quad-Core)


10.1" 16:9 IPS HD (1366×768) display, multi-touch screen

Integrated Intel® HD Graphics (Gen7)

64GB eMMC (tablet) + 500GB HDD (dock);
external storage via microSD Card up to 64GB

26.3(W) x 17.1(D) x 2.36 ~ 2.36 (H) cm

1.2 MP Camera (front)

Gray/ White/ Red

31WHr (Up to 11 hours)

•    USB port: 3.0
•    MicroSD Card Slot: Yes up to 64GB
•    Micro HDMI Port: Yes

SonicMaster  Stereo Speaker

Php 23,995

Bundle Gift   
MS Office 2013 (Word, Excel, PowerPoint,OneNote) worth Php 4,000,
ASUS WebStorage worth Php5,000

About the author

Mark O.

Mark is an architect and artist who endeavors to design most anything that requires a little bit of thought into it.

Although writing is not considered a primary focus, a little too much time can yield many thoughts that are just begging to be written down.

Armed with a trusty array of content creation devices and surrounded with a continuous flux of technology and life, herein lies those that are fortunate enough to have been given presence through a little bit of movement and a whole lot of iterations.

Add Comment

Click here to post a comment